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G.H. Bass & Co.

Project Type: Tradeshow Exhibit Size: 30' x 60' Show/Location: Outdoor Retailer Winter 2016 - Salt Lake City, UT Creative Team: Alexander Exhibit

New Beginings
New Beginings
New Beginings
New Beginings
New Beginings
New Beginings
New Beginings

Directive

Launch G.H Bass Exhibit at Outdoor Retailer

Description

Collaborated with team at G.H. Bass & Co. to launch a new exhibit at Outdoor Retailer. We began with brainstorming how to tell the G.H. Bass story and landed on a Historic node to G.H. Bass’s heritage with an original Shoe Factory. Structure was built using reclaimed woods and special distressing techniques. To keep the theme and authenticity flowing throughout the booth AE designed and built the fixtures using vintage elements and antiquing. Topped off with period appropriate props to add interest and bring merchandising to life in the space.