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Brooks Sports

Project Type: Experiential Marketing Size: 20'x30' Show/Location: Boston Marathon Creative Team: TGS

BRASH
BRASH
BRASH
BRASH
BRASH
BRASH

Directive

Create a M.A.S.H. inspired exhibit.

Description

If you loved MASH you are going to love BRASH.Step up for a cocktail of Run Happy and home distilled hydration.
A M.A.S.H. inspired hospital environment? No problem! Watching all those reruns really paid off. We applied our set-design skills and familiarity with the environment to create a space that looked like the real thing. Or at least the Hollywood Hills studio back lot. We scoured surplus stores for authentic military equipment and materials, hand painted props, and in general rocked the mission. Hawkeye and Hotlips would be proud.

Cool features: - Faux canvas tent with open camo netting roof - Styrofoam-stuffed sand bags - Faux Gatorade still - X-Ray boxes with faux running shoe X-rays - Rustic military grade way finder - Radio tower where Radar could make his announcements